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How to make Special Interest Videos for money

The ultimate online guide for the SIV producer by Nigel Cooper

Introduction

I have produced many SIVs over the years on many different subjects including: Digital Photography, Glamour Photography, Baby care, Woodwind Instrument Maintenance, Cake Decorating, Gliding, Home Cinema Systems and many more. Some more successful than others, but they all had one thing in common, they all made money, some quite handsomely. Throughout this series I draw on my knowledge, experience and skills, which will take you step-by-step through the whole SIV production process, from coming up with an idea, through to the final advert in the magazine or distribution into shops. You donít need to have been to film school or had any formal training, thatís what this series is for. If you follow this series religiously, you will almost certainly make a nice profit from your very first attempt at an SIV, and even if it fails, you will have obtained some expensive ĎProduct Placementí equipment free of charge for your troubles.

money and camcorderHow to make Special Interest Videos for money, is a how-to-do-it on-line guide, which is aimed at anyone who is involved in video production at any level who wants to earn money from producing and selling SIVs. If youíre an amateur camcorder enthusiasts, a wedding videographer, a film student, or an established video production company looking to get into this lucrative business then this guide will benefit you enormously.

Having done extensive market research both here in the UK and in the United States there is nothing out there that is even remotely similar to this on-line guide, and the few that are available are aimed at the American market and they certainly donít give away the priceless information that I do here, at least not without charging huge amounts for it. This guide is based on my own personal experiences as a professional independent video producer, with numerous special interest video productions under my belt, some more successful than others, but they all had one thing in common, they were all produced on a very small budget, and they all made money, some quite handsomely.

Each month I will be writing a new part in this series, which will include diagrams, colour photographs, references to my own real-life SIVs and important contact details. This guide promises to take you through the whole SIV video production process with a view to making money from the end product. The guide will take you from the idea (concept) through to the final distribution of your finished product, covering absolutely everything in-between, and all done on a very limited budget that is within everyone's reach, definitely no need for huge Hollywood production budgets here.

This series comprises of 20 chapters, a new chapter will be published every month

The chapters will be as follows:

1. Donít be under any illusions, not all SIVs are as succesfull as the "Jane Fonda Workout" video
2. Coming up with the idea, this is the hard bit
3. Writing the script, why this is vital
4. Equipment, what youíll need and what you wonít, you'll be amazed at how little you need
5. Product placement & how to get companies to give you expensive gear for nothing, they want their products in your video
6. Finding experts to present your video, how to approach them and how much to pay them
7. The one that got away, why release forms are vital
8. Script prompters (Auto-Cue), how they can save the day
9. Locations to shoot your SIV, finding somewhere appropriot, and more importantly, cheep
10. Planning & preparing for the shoot, to insure everything goes smoothly on the day
11. The shoot, problems you'll encounter
12. Making an edit decision list (EDL)
13. Editing your video, cut it right
14. Designing your video or DVD cover, packaging is vital to the success of your video, get it wrong and it won't sell
15. Designing and wording your magazine advert, get the layout wrong and you will fail, work it right and you'll sell tons
16. Advertising, press releases and reviews, let the world know your video is out there
17. Business banking and mail order, the right approach will net you more money
18. Putting a price on your video, price to high, you'll fail, price too low, you'll fail, it must be just right for the target market
19. Mailing lists will treble your income, so many people forget this part
20. Distribution, the pitfalls of using a distributor and the advantages of the good old fashioned magazine advert
21. Moving on with more SIVs, let's do another one

If there was ever an online guide that could make you rich doing what you enjoy, then this is it! This practical guide will teache you absolutely everything you need to know to write, shoot, edit and produce and sell your own Special Interest Videos, without the need for expensive broadcast equipment, large crews or exotic locations. All you need is a MiniDV camcorder, a computer, an idea and this guide, and if you donít have an idea, this guide even has a whole chapter on how to come up with money making video ideas to help get you started.

I have produced many SIVs over the years on many different subjects including: Digital Photography, Glamour Photography, Baby care, Woodwind Instrument Maintenance, Cake Decorating, Gliding, Home Cinema Systems and many more. Some more successful than others, but they all had one thing in common, they all made money, some quite handsomely. Throughout this series I draw on my knowledge, experience and skills, which will take you step-by-step through the whole SIV production process, from coming up with an idea, through to the final advert in the magazine or distribution into shops. You donít need to have been to film school or had any formal training, thatís what this series is for. If you follow this series religiously, you will almost certainly make a nice profit from your very first attempt at an SIV, and even if it fails, you will have obtained some expensive ĎProduct Placementí equipment free of charge for your troubles.

ďThe best feeling in the world is when you see your advert in print and the telephone rings for the first time and you make your very first sale. The second best feeling is when the phone rings again, and again, and again...Ē Nigel Cooper - Founder/Editor DVuser

This on-line guide is for you if:

1. You are interested in making your own special interest video and making a tidy profit out of it in the process
2. You are already a professional video producer making videos, but would appreciate more inside information on how to profit in the SIV business
3. You are a wedding videographer thinking of ways to better your income
4. You are a keen camcorder hobbyist who wants to make money out of your hobby
5. You have always wanted to make a video for money, but werenít sure where to start
6. You simply want to find out more about this lucrative business

Next month: Don't be under any illusions.

©2005 Nigel Cooper

Date: 29-10-2005

 
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